Marketing Resources for Artists

My Projects

New Rules of Art Marketing Workshop DVD
Coming Soon!

Art Business Catalyst
Let's work together to create some amazing art and business by applying the principles from my workshop:
http://www.facebook.com/pages/Art-Business-Catalyst/109915299042628

Interesting Videos, Reading, Art, and People

in no particular order . . .

Arts Learning Xchange
An excellent speech, specifically targeted at arts organizations, and touches on some of the same points I talk about in my workshop:
http://www.youtube.com/watch?v=lmggnT_s3Ww&feature=PlayList&p=0AFACEEC07...

Audience Development Specialists
One of the few people working on modern audience development for artists
http://twitter.com/audiencedevspec

Fast Company magazine
Fast Company is a full-color business magazine that releases 10 issues per year and reports on topics including innovation, digital media, technology, change management, leadership, design, and social responsibility.
http://www.fastcompany.com/magazine

Wired Magazine
Wired is a full-color monthly American magazine and on-line periodical, published since March 1993, that reports on how technology affects culture, the economy, and politics.
http://www.wired.com/magazine/

seth godin
One of the leading experts on marketing and community building, always something interesting to say, excellent author and speaker:
http://sethgodin.typepad.com/seths_blog/

Seth's latest book: Linchpin
http://www.amazon.com/Linchpin-Are-Indispensable-Seth-Godin/dp/159184316...

Customer Development

Four Steps to the Epiphany
Successful Strategies for Products That Win
Steven Gary Blank
http://www.amazon.com/Four-Steps-Epiphany-Steven-Blank/dp/0976470705

John Boyd and the OODA loop

Certain To Win
The strategy of John Boyd, Applied to Business
Chet Richards
http://www.amazon.com/Certain-Win-Chet-Richards/dp/1413453767

Lean Startup
Very technology oriented, but still some great concepts that can be applied to any business:
http://startuplessonslearned.com

Gaping Void
Hugh Macleod's cartoons and writing. Full of Evil Plans, and Totally Freaking Amazing
http://www.gapingvoid.com/

Cool book and paper art
http://www.offbeatearth.com/dont-like-reading-other-uses-for-books/
http://www.petercallesen.com/index/A4PAPERCUT_000.htm

Old Photos
great old photos, with stories and contests to go with them
http://old-photos.blogspot.com/

Internet Tools

Backup Tools
Seriously, BACK UP YOUR *&&*@! COMPUTER! because someday, it will break :-)
http://www.mozy.com
http://www.carbonite.com/

Google Docs
Great 'portable' alternative to office software. Google docs has documents, spreadsheets, presentations, and drawings, all online so you can access your stuff from anywhere:
http://docs.google.com

Blogger Pages
Most artists know about blogger or other blog software. But, did you know you can add 'pages' to your blog now? Great for some of the static pages we need - contact, about me, news, or whatever:
http://buzz.blogger.com/2010/02/create-pages-in-blogger.html

Facebook
It's not perfect, but with 400 MILLION users, it's the best way to connect with people quickly:

Facebook: http://www.facebook.com

Facebook Help Pages: http://www.facebook.com/help/

How To Use Facebook: http://www.google.com/search?q=how%20to%20use%20facebook&tbs=vid:1

Twitter
Another great networking and research tool:

Twitter: http://www.twitter.com

How To Use Twitter: http://www.google.com/search?q=how%20to%20use%20twitter&tbs=vid:1

Using Twitter for Research:

http://www.twitip.com/twitter-for-research-why-and-how-to-do-it-includin...

http://mashable.com/2009/05/03/twitter-research-tools/

http://www.thegetsmartblog.com/4-twitter-tools-for-business-research/

Print On Demand for Artists
More ways to distribute your work, with on demand printing on various types of products